What’s the deal with “Hussong’s – It’s Not Chinese” Wednesdays?

For all existing long time fans of Ensenada‘s Hussong’s Cantina, this will come as a laughable, surprising, maybe even astonishing fact, but since we’ve opened our doors in Las Vegas we’ve learned that to those previously unfamiliar with this Baja staple, the name “Hussong” sounded, well – Oriental. We have to admit that during the first signs of this new realization, we took on the denial approach and considered about a dozen or so of the initial occurrences as obvious flaws on the customers’ end – terms like severe ignorance, lack of cultural awareness, or just plain disconnect from all that matters were tossed around frequently upon hearing of this misconception by all friends of the original Hussong’s, which by the way, has been around for over 100 years (and…you know…there’s also that little thing about the word “Cantina” being in our title…but we understand. There are many Chinese Cantinas out there. We understand…).

It is a wondrous step, introducing a new concept or a brand to the world. And we must be responsible about it. It is no different than giving an existence to a new life. For those of you who are parents, put yourselves in our shoes. Your child is Latin, but people think it’s Chinese. Wouldn’t you feel at least a slight desire to perhaps correct this differing reality, without ever intending to insult either race? Well, we are those parents. After hours of group, couple and individual therapy, intense team bonding (to help create more supportive atmosphere), months of mountain climbing and jungle surviving (to gain perspective and induce some revelations) we feel we finally arrived at a stable place to face this extremely heavy, disturbing and forever life alerting fact: not everyone knows the origin of Hussong’s Cantina and its history.

Yes. It is a tragedy within a tragedy (think Russian wooden dolls) and it has taken a lot of effort to drink and eat our way through this ginormous pile of grief, but we came stronger out the other side. And since (as you can see) we take this issue extremely seriously, our solution is equally humor-absent: “Hussong’s – It’s Not Chinese” Wednesdays. Straight to the point. No gimmicks. Cuts through like a beam of light. Woosshaaaaaa…

So please come and share this ethnic (con)fusion filled evening with us. Every Wednesday, we are preparing some very serious food specials for you that may cure your schizophrenia or cause you one. We will also share stories about Johann Hussong, German immigrant who established Hussong’s dinky bar in Ensenada in 1892, and since then it’s been handed off within the Hussong family generation to generation. Then we’ll quiz you and make you our new piñata if you fail to answer historical facts about our establishment. In any case, you will not be bored.


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